Wednesday, 7 April 2010
One day around the tower (Zaha Hadid - Marseilles) from Exmagina on Vimeo.
This was posted on the Dezeen website 1st April; I'm not sure it was intended as a joke, buy hey, ho...
This time-lapse movie by Marseilles studio Exmagina http://www.exmagina.com/represents activity surrounding the CMA CGM tower in Marseilles by Zaha Hadid http://www.zaha-hadid.com/ over the course of one day.
The movie was shot between June and December 2009.
Whenever it was shot, WHY? There's an overlarge building, and not very exciting pics of skies and fast-action traffic. There's a soundtrack which is as tedious as the images. Portentious muzak does not make a building doing nothing any more interesting.
And this 'building going nowhere' stuff has been done before... and whisper, it wasn't really thrilling the first time... was it, be honest? I know, I know you were young and under the influence of Certain Substances which made it seem to be so much more WOW, but really, haven't we moved on?
For those (like me) with a short attention span (possibly the legacy of those Certain Substances and Andy Warhol we were exposed to in our yoof?) this 'tower' movie has the virtue of being short and not at all pretentious and if no whistles it has bells:
From 8:06 p.m. on July 25 to 2:42 a.m. on July 26, 1964 Andy Warhol pointed a black and white motion picture camera at the Empire State Building and filmed without sound track it for six hours and 36 minutes. This color video was made on Sunday November 19th, 2005 at 01:42 p.m. and lasts 2 minutes 28 and 4/10th seconds and contains a sound track with needless gratuitous commentary.